Puglia → Estonia · no middleman

You don't have to understand olive oil.That's what I'm here for.

In Estonia "Italian extra virgin olive oil" is sold everywhere. Almost nobody tells you where it actually comes from, when it was pressed, how high its acidity is, or how many polyphenols are in it.

I tell you. For every batch. In black and white.

See the open batch ↓ Read how to read a label →

The problem no one explains to you

Supermarket "extra virgin" often isn't extra virgin.

In the EU's 2023 official controls, 34% of olive-oil category checks failed to meet the standard — acidity too high, oxidation too far gone, or the oil blended with oils from other countries and simply bottled in Italy.

"Imbottigliato in Italia" means "bottled in Italy" — not "made in Italy".
The "100% Italiano" label relies on paperwork that nobody checks bottle by bottle.
The date on the bottle is usually the bottling date, not the pressing date — the gap can be up to 18 months.

You can't read this off the label. I can. And I'll show you how.

Read the guide: how to read an olive-oil label →

Source: EU official controls, 2023 (category checks).

How I do it

Three things no supermarket gives you.

The producer's name and face

Every batch comes from one named producer in Puglia — their grove, their press. Not an "Italian consortium", not "selected from the best regions". One person, one place.

A technical pass for every batch

For each lot you get the spec: cultivar, harvest date, pressing time (hours after harvest), free acidity, peroxides, polyphenols, K232, K270, the frantoio's name and address. Not marketing — numbers.

A chain with no middlemen

I go there, I choose, I bring it back. You pay for the oil — not for importer, wholesaler, reseller and supermarket margins.

Open batch

Lotto 01 / 2025

70% Coratina · 30% Ogliarola

Frantoio:: [frantoio name to be added] · Andria (BT), Puglia
Harvest:: October 2025
Pressing:: ≤ 6 h after harvest

Free acidity 0.18% law allows up to 0.8%

Peroxides 6.2 meq O₂/kg law allows up to 20

Polyphenols 412 mg/kg EFSA health claim ≥ 250

K232 / K270 1.82 / 0.12

Technical pass (PDF) coming soon

Batch status

348 / 412

84%

348 / 412 bottles reserved · Batch is open

When the batch fills up, I confirm the order directly with the frantoio and ship within 14 days.

Choose your format

Same oil, three sizes. The packaging makes no difference — inside is the identical lot.

0.75 L To try Assaggio 750 ml · glass
€18 €24/L
1 L Everyday Cucina 1000 ml · glass
€22 €22/L
5 L For family Dispensa 5000 ml · tin
€85 €17/L best €/L

No payment is taken upfront. You pay only once the batch fills up and shipping is confirmed. If the batch never fills, no money moves at all.

Why €22 a litre

An honest breakdown, because "fair price" has to mean numbers.

Frantoio price (Coratina monocultivar, by the batch): ~€12–14 / L
Logistics Puglia → Estonia + duty + packaging: ~€4 / L
My work (selection, checks, the pass, support): ~€5 / L
Margin to cover stock and risk: ~€1 / L

If you find a cheaper "extra virgin Puglia" oil in the supermarket, check the harvest date and the acidity. Usually the difference explains itself.

Guides

Because the best olive oil doesn't help if you can't tell what you're tasting.

See all guides →