In Italy, the olive tree is much more than a crop — it is a cultural symbol that binds generations. Many families inherit olive groves and continue the tradition.
Harvest time (la raccolta) is a community event where family and friends come together. The arrival of "olio nuovo" is a celebration marked with bruschetta and new oil.
In Italian art, literature and film, the olive tree is ever present. It symbolizes peace, fertility and connection to the land — values at the core of Italian identity.